Pop-Up Shops: A Trend Taking Over Baltimore
Studio 87 is Pop Up Shop Ready!
Looking for a space to host your pop-up shop in Baltimore? Look no further! Our venue offers a welcoming and friendly atmosphere with complimentary refreshments such as coffee and water. We provide tables and chairs for your convenience, as well as a Bluetooth speaker for music and a 65" TV for entertainment. Additionally, we can help promote your pop-up event on our channels to ensure its success.
Read more below:
Pop Up Shop Success Tips and Best Practices
If you're a small business owner in Baltimore looking to showcase your products or services, consider setting up a pop-up shop. Pop-up shops provide a unique opportunity to engage with potential customers in person and create a memorable shopping experience. While online shopping has become increasingly popular, face-to-face interactions are still special. Here are some valuable tips and tricks we've gathered from years of experience in the commerce industry.
Do you have selling experience? Having experience in selling is crucial for the success of any business. Selling is not just about promoting products or services but also about effectively presenting yourself and your brand. It is a skill that allows you to connect with customers, understand their needs, and provide them with the right solutions. Without this skill, it can be challenging for a business to thrive and grow.
Is your business ready for online shopping? It's important to understand that customers may not make a purchase from you immediately. Studies have shown that it typically takes about 6-10 exposures to your product before someone decides to buy. To increase your chances of success, having a cohesive online presence is crucial. This means ensuring that your social media accounts, website, and branding all align with the image you want to portray. Consistency in your username, logo, colors, and overall aesthetic will help customers recognize and trust your brand. Additionally, providing a seamless and user-friendly online shopping experience will make it easier for customers to make a purchase.
How is your customer service? I hope it’s A1 since day 1! Providing excellent customer service is crucial for the success of any business. You can attract and retain valuable clients by quickly responding to phone calls, texts, emails, comments, and direct messages and doing so with enthusiasm and care. Unfortunately, some businesses neglect the basics of customer service and suffer the consequences. If you're new to customer service, it's important to do your research and strive to provide the best experience possible. This will not only keep your existing customers coming back but also lead to referrals and the acquisition of new customers.
Invite Your Audience
Any Pop Up Shop you host or attend will need people to be successful. The more people you get to come to your Pop Up Shop the better and the higher likelihood that you make sales. Just because you signed up to be at a Pop Up Shop does not mean that the venue or host will be responsible to bring in a crowd for you, the better you are at promoting your attendance at a Pop Up Shop the better.
Here are some things Studio 87 will urge all vendors to do:
Create your own content - Use this content to tell people where your next Pop Up shop will be!
Post on social media accounts often - Don’t wait till the last minute to tell people where you will be. Post reels, stories, go Live before the event, use Canva etc.
Don’t leave out family and friends - at minimum your loved ones can post content for you, like, comment, share, subscribe etc, and at best, they can attend, help sell and make the experience a smooth one.
Cross Channel Collaboration - If you and a friend will be attending the same pop up, why not cross-promote? You promote them on your channels and they do the same for you, exposing brands to each other's audiences prior to the shop. Not only that, but a collaboration of product drops can also be pretty dope!
*Studio 87 will promote the Pop Up Shop on all applicable social media channels, however Studio 87 is not responsible for bringing a crowd for you. If we work together and promote together, the better the outcome.
Pop Up Shop Policy & Guidelines
Before proceeding and singing up whether you area host or a vendor we will require all vendors to agree to the following:
You are responsible for your own actions, be respectful, amicable, smile and be ready to network, connect and sell.
You are responsible for your guests and their actions.
You are responsible for all set up, break down, & clean up.
You are responsible for following all the venue policies and guidelines located here.
You are responsible for facilitating your own sales through your preferred method.
You are responsible for bringing your own items for sale.
You are responsible for promoting your pop up shop attendance to your audience.
Vendors & Sign Up
We hope that all this information is helpful!
Now let’s get to the nitty-gritty:
Limited to 1 of same category vendors - For now, our pop-up shops will have a broad category. Meaning, we want a nice variety of vendors during the pop up shop to give our guests options. So we will be limiting the space to a maximum of 1 vendors per category.
Examples: Candles, clothing and apparel, jewelry, supplements, flowers, pastries, skin care, hair, miscellaneous gifts, art, photography, health and wellness, etc
Limit to 1 of each but may be subject to change at the discretion of Studio 87 depending on the number of vendors available each month
10 vendors Max
Space Capacity is 75 Max
